Optimizely Integration Enhances Ecommerce for Spartan Chemical

Spartan Chemical Company, Inc. (Spartan) has been a recognized leader in the formulation and manufacture of sustainable cleaning and sanitation solutions for the industrial and institutional market since 1956.

In addition to their B2B ecommerce distribution network, Spartan also provides custodial management software and employee training programs to fulfill their end-to-end cleaning solutions promise. 

The Problem

When embarking on a website redesign and development project, Spartan chose Optimizely Content Cloud for their CMS, along with an implementation partner with limited Optimizely experience. As their needs and technology stack grew, Spartan was met with constant challenges. 

Response times for maintenance and support did not meet their needs; they were unable to integrate systems (i.e., CMS, Insite Software/Optimizely B2B Commerce, and Salsify PIM) and unable to scale the solution to meet the needs of their sales distribution network.

Full-service Optimizely Strategic Partner

Spartan required a strategic partner, someone with a greater breadth and depth of Optimizely experience that could guide them in Optimizely best practices and innovative solutions unique to their needs. 

The Spartan Chemical and Adage strategic partnership began with a discovery phase, including technology and code audit. The Adage Team confirmed several issues described by Spartan Chemical management, then quickly identified and executed solutions. Since then, Adage has created an ongoing partnership with Spartan Chemical via Adage Care to support their site long-term. 

Optimizely B2B Commerce Updates

Spartan can take advantage of the latest form features and approval sequences. Now, content editors can easily create and edit forms for increased user feedback.

Approval sequences decreased the number of pages with errors due to mandatory approvals before publishing. 

WCAG & Accessibility Improvements

Missing H1s, enabling correct keyboard navigation, fixing color contrasts, and modifying different search box labels.

These solutions, coupled with updating the site navigation and page tree, provide site visitors with an improved user experience.

Increased CMS Flexibility

Removing hardcoded text from pages and increasing the number of properties with on-page-editing capabilities allows content editors to do much more without the help of a developer. 

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