The Royal Danish Theatre, founded in 1748, is the royal performing arts institution of Denmark. The RDT presents a wide spectrum of drama and music, including hosting the Royal Danish Ballet and the Royal Danish Orchestra. The RDT operates four venues: the Old Stage, the primary 1600 seat performance venue built in 1874; the Copenhagen Opera House; the Staerekassen, an Art Deco theatre adjacent to the main venue; and the Royal Danish Playhouse.
The Problem
Not only did the Royal Danish Theatre’s website no longer represent their brand, but the poor user experience made it difficult for would-be patrons to learn about shows and purchase tickets. The website lacked an intuitive purchase path and featured limited integration with the RDT’s Tessitura CRM system for ticketing, which made implementing complex flex package ticketing extremely difficult.
Additionally, the lack of a quality content management system made it difficult for RDT staff members to content on the website, hindering their ability to quickly post show updates. Their CMS implementation also made it difficult to manage the English and Danish content necessary for their bilingual audience.
New Content Management System
Adage overhauled the RDT site from the bottom up, including implementing a new Optimizely content management system to serve as the backbone of the site.
Optimizely's CMS allows for RDT to edit their website in real time even with a limited IT support staff and supports fully bilingual content. The website is the first completely bilingual site built for a member of the Tessitura Network.
ACE Commerce
Adage also implemented our complete Tessitura solution, ACE Commerce. ACE Commerce integrates the RDT site seamlessly with their Tessitura database to provide purchase path templates and advanced CRM functionality. ACE Commerce allows RDT to easily configure single ticket and subscription sales options from within their
CMS.
Adage also implemented SmartSeat, our select-your-own-seat solution, to allow visitors to easily find the perfect seat using an intuitive visual purchase path.
Fully-Responsive Design
On the front end, Adage worked with RDT’s design team to translate their complex, multi-venue brand identity to the web.
The RDT site is fully responsive, allowing both single ticket buyers and RDT members access to show information and ticketing features on any device.
We chose Adage as our partner because they allowed us to use Tessitura data seamlessly on our website. It enables our customers to do the same transactions online that they would have done by calling the box office. I would definitely recommend Adage as they’ve helped us address our business needs, increase efficiency, and deliver a better customer experience.
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