Making the Business Case for Internal Initiatives

Have an internal idea that needs to get off the ground? The difference between a great concept and a successful project is a credible, concise business case that senior leadership can act on. This complimentary ebook, based on the AWTC Advance Chicago 2025 session, provides the framework you need to turn your idea into an approved initiative. You'll learn how to prevent ideas from getting stuck by moving past frustrations and focusing on what truly drives progress.

Download the ebook to master the core elements of a winning business case:

• Define the Problem: Clearly articulate the inefficiency and the measurable cost of doing nothing.
• Calculate ROI: Demonstrate value beyond just finances, focusing on Efficiency, Efficacy, and Experience.
• Anticipate Feedback: Prepare for stakeholder questions and common objections to strengthen your narrative.
• Craft the Ask: Structure your proposal with a clear Problem, Opportunity, measurable Impact, detailed Plan, and a specific Ask.