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woman listening in officeDigital TransformationFor Marketers

Ways to Fund Your Digital Presence Investment

Are you considering a digital marketing project – like a website redesign or feature enhancement - but are not sure how to pay for it? Your digital marketing presence is critical to your success, so you can’t afford to NOT invest in your digital presence. However, as much of Adage’s work is with non-profit, mission-based companies, we understand that securing…
Barbara Mazer
September 27, 2023
Women looking at computerDevelopmentUmbraco

Unlocking Your Website’s Full Potential:  Why Umbraco CMS is the Clear Choice Over WordPress   

In the fast-paced digital landscape of today, having a robust Content Management System (CMS) is paramount for businesses striving to deliver exceptional online experiences. With so many options available, choosing the right CMS is daunting.    Two popular CMS choices are Umbraco and WordPress. While both have their merits, Umbraco stands out as the powerful and flexible solution with distinct advantages…
Mike Avello
September 13, 2023
EcommerceStrategy

Mitigate Economic Risk Through Strategic Digital Planning

Various sectors have experienced significant challenges throughout this current era of economic uncertainty. While some industries continue to thrive, others have grappled with unexpected decreases in their projected performance for 2023. The dynamic nature of the economic landscape makes it difficult to form accurate predictions, leading to opposing outlooks among experts. While some say we’re in a recession, others maintain…
Brian Hill
August 30, 2023
Man writing on whiteboardEcommerceFor IT

Unraveling the Monolith: A Guide to Successful Microservices Architecture Migration

In today's fast-paced and highly competitive digital landscape, businesses are constantly seeking ways to enhance their software development and deployment processes. One significant shift that has gained momentum is the migration from monolithic architecture to microservices architecture. This blog aims to provide you with a comprehensive understanding of this migration journey, its benefits, challenges, and best practices. Understanding Monolithic Architecture…
Sandra Delgado
August 16, 2023
ACE CommerceSmartSeat

Adage Product Update

Hi there! Leonor here, Adage’s new(ish) Director of Product. I’m excited to be sharing with you some of the awesome things our team has been up to in the past year – we’ve been busy! We’ve upgraded SmartSeat and ACE Commerce®   SmartSeat has had 7 releases in the past year, ACE Commerce has had 4 releases. In terms of…
Leonor Alfonso
August 4, 2023
women smiling while sitting with laptopInnovation

Using Generative AI: Tips to Get Started

With the emergence of generative artificial intelligence (AI) comes a new tool for people to learn and leverage. It’s a valuable resource for creative and technical roles alike. Recently I worked with AI tools ChatGPT and AutoGPT to help me build a complicated taxonomy. Though the purpose for which I used it is very specific, the lessons learned are applicable…
Molly Lee
August 2, 2023
Woman looking at computerDesign ThinkingUser Experience Design

The What, When, and Why of User Testing

Successful digital experiences solve users’ problems before they know they have them. Whether it’s how users should navigate through the website to find the info they need, or if they need to move through an easy and intuitive ecommerce path, understanding the user experience is vital to the growth of your business.   User testing allows organizations to understand how users interact…
Amy Tolle
July 18, 2023
man sitting in conference room smiling with computerAccessibilityUser Experience Design

Busting 3 Accessibility Myths

Despite being a hot topic, web accessibility is still a mystery to many people. There are a lot of misconceptions about accessibility guidelines, and what it takes to make a website more accessible. Let's explore three common accessibility myths and uncover why they aren't true.  “Our audience doesn’t need accessibility features”  Have you ever rolled a stroller or luggage through…
Jess Brown
July 5, 2023
Man sitting in conference roomDigital TransformationEcommerce

4 Features for a Successful B2B Search Strategy

Search plays a vital role in B2B ecommerce. The better your search functions, the easier it is for customers to find the products they need, and the faster the company makes a sale. But what do you need for an effective search function for B2B websites? Let’s explore four key features every company should implement for a robust search experience. …
Brian Hill
June 20, 2023
group of people in meetingAgile Scrum

Why Teams Should Use Agile

Prior to working at Adage, I spent time in financial consulting. I worked on projects that involved software developers, and there was a noticeable difference between the teams that had and didn’t have a scrum master. The ones with a scrum master hit the deadlines and got things done.   Scrum masters are a key part of the agile methodology commonly…
Janie Jeffcoat
June 7, 2023
man working at deskEcommerceStrategy

Personalization: A B2C Common Practice Essential for Your B2B Ecommerce Strategy 

In this digital age, B2B buyers have purchasing options across the globe. A quick search allows them to find potential suppliers, compare pricing, and read reviews. To remain competitive B2B companies, particularly ones in the manufacturing, distribution, and wholesale industry, need to continuously up their ecommerce strategy.  Touted as a common B2C practice, personalization may be the game-changing addition to…
Atul Atey
May 24, 2023
Two men in a meetingDevelopmentDigital TransformationIndustry Insights

Considerations for Implementing a Digital Experience Platform

Companies like Facebook, Apple, Amazon, Netflix, and Google have set an extraordinarily high bar for what consumers expect from digital platforms. We’re accustomed to remarkable, instantly accessible, and seamlessly delivered experiences that would have been considered impossible just a handful of years ago.   Businesses now have no choice but to get as close to that standard as possible. With the…
Roy Chomko
May 10, 2023