Marketers have a lot to juggle every day, so we are constantly looking for tools that empower us to work smarter, not harder. As a marketer myself, crafting tailored experiences is a top priority. Umbraco Engage (previously uMarketingSuite) has made personalization not only possible, but also simple for our team.
Here’s a look at how Adage is using this tool to roll out personalization strategies, streamline user journeys, and optimize content performance.
Before using Engage, we struggled to deliver personalized content without burdening developers. Now, our team can deploy tailored content and experiences directly from the CMS to match our user’s’ unique needs.
Umbraco Engage features put the power in marketing’s hands. Users can build unique landing pages in the content hub of Umbraco and push them out to visitors who fit specific profiles. This tool has allowed us to build deeper connections with our users and give them the digital experiences they want.
Umbraco Engage’s persona-building functionality has helped our team refine our target audiences and their journeys. The ability to create rich profiles with Umbraco has allowed us to keep our content fresh and relevant for everyone.
The analytics features on Engage have also helped us to gain better insights for our users and make data-driven decisions without leaving Umbraco’s backend. By understanding our users in real time, we have been able to craft journeys to make the most out of every interaction.
A/B testing is exciting but can be a bit scary to tackle at first, especially when you don’t have the right tools. Umbraco Engage has made A/B testing effortless for the Adage team. We can run multiple tests simultaneously and gain insights into what our users want to see, from quick copy changes to completely changing the layout on landing pages.
A/B tests run in a central dashboard on Umbraco Engage and delve into each conversion, giving us actionable goals for next steps and the ability to optimize the digital experience.
If you’re already using Umbraco CMS, or considering making the switch, adding Engage is a no-brainer. Umbraco built Engage to integrate seamlessly into your website and offer marketers an easy-to-use platform that scales your digital efforts and allows you to make user-focused decisions.
Discover how Umbraco Engage can transform your marketing strategies. Contact us today to see how easy personalization can be!
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