Thank you for accessing the Adage RFP Kickstarter, a complete toolkit designed to help you build a persuasive business case, streamline the RFP process, and evaluate proposals objectively.

This kit includes everything you need to confidently pitch a website redesign and secure the approval you need to make it a reality.

Click the links below to download each resource:

  • How-to Guide
    This guide ties everything together, providing instructions and tips for using the other three resources effectively. It offers advice on sharing internal priorities and capacity while making room for vendor innovation.

  • How to Create a Business Case for Redesigning and Redeveloping Your Website
    This eBook provides a 10-step process for building a persuasive business case. Learn how to assess your current website, align goals with business objectives, define KPIs, and project the return on investment (ROI) to get stakeholder buy-in.

  • RFP Starter Template
    This pre-built template helps you create a structured request for proposal. It guides you to describe your problems rather than just solutions, and to outline what matters most to your organization clearly, so vendors know how to suggest the best solution. 

  • RFP Scoring Starter Template
    This spreadsheet helps you objectively evaluate and compare proposals. It provides a consistent scoring system to assess criteria like "Understanding of Needs," "Strategic Approach," and "Technical Expertise".