The American Academy of Pediatric Dentistry (AAPD) is the recognized authority on children’s oral health. With over 10,000 members, AAPD supports pediatric dentists through expert resources, clinical guidance, and advocacy. Its website is central to delivering trusted, evidence-based information to professionals and families.
Adage has been a proud partner of AAPD since 2017, leading a full website redesign and moving their digital presence onto the Optimizely CMS. This strategic foundation has allowed AAPD to better connect with its members and the public, while ensuring flexibility and scalability for the future.
The Problem
AAPD wanted to bring AI innovation to its website to enhance the search experience, making it faster and more intuitive for users to find the correct information. They wanted to avoid disrupting their site’s infrastructure or going through a major redesign, yet felt an urgency to keep pace with rising expectations.
The Solution
Adage layered Azure AI Services for Generative AI onto AAPD’s existing search and navigation setup. The enhancement introduced a generative AI summary at the top of search results, offering concise, accurate snapshots pulled directly from AAPD’s trusted content.
While the update was straightforward, it was a highly relevant enhancement aligned with how today’s users expect to search in the age of generative AI. Adage’s expertise in digital experience strategy ensured the solution fit seamlessly with evolving user behaviors, helping AAPD deliver faster, clearer access to the information that matters most.
The Results
Without a full site overhaul, AAPD now offers:
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A more intuitive, AI-powered search experience.
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Quick, accurate summaries that reduce search time.
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A future-ready foundation for additional AI enhancements.
This focused implementation demonstrates that meaningful digital upgrades don’t always require a large investment or a lengthy timeline. By leveraging existing systems and smart technology, Adage, and AAPD partnered to deliver a significantly enhanced user experience efficiently and effectively.
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