Founded in 1990 with a debut at the Sydney Opera House, the Australian Brandenburg Orchestra is Australia’s national Baroque music flagship. Known for its performances on rare period instruments and its commitment to historically informed practice, they have redefined how audiences experience early music.
With bold artistic vision, award-winning recordings, and genre-defying collaborations, the orchestra continues to evolve, bringing Baroque and Classical masterpieces to life for contemporary audiences across Australia and beyond.
The Problem
Australian Brandenburg Orchestra came to Adage because they wanted to offer select-your-own-seating (SYOS) options for their performance packages and provide an elevated mobile ticketing experience for their patrons.
Enhanced Ticket-buying Experience
SmartSeat from Adage provides the functionality for patrons to choose their seats for an entire performance package and was elegantly integrated with the ABO website. Adage worked with ABO’s design partner, Studio Bravo, to ensure a seamless implementation.
With SmartSeat, Australian Brandenburg Orchestra provides ticket buyers with a mobile-first, unrivaled user experience on any device. Patrons can now choose seats for their packages, and request specialty seating such as accessibility and location preference.
Highly Configurable Seat Maps
With simple drag and drop functionality, the Australian Brandenburg Orchestra can add custom seat maps and easily configure its venue for each performance.
Streamlining operations and improving the overall ticketing experience.
Better Customer Experience Online
In addition to focusing on key metrics, the Australian Brandenburg Orchestra implemented SmartSeat to enhance their ticketing process and provide a streamlined experience for attendees; as seamless and elegant as attending a performance itself.
See More of Our Work
Check out our other work in the arts & cultural space.