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SmartSeat™ Built by Adage

The next generation of seat selection is here. Create true-to-life venue seating charts in Venue Builder, while SmartSeat provides mobile-optimized select your own seat (SYOS) for Tessitura and TNEW venues.
SmartSeatTM Features
Cleveland Orchestra Logo
Music Center Logo
Royal Danish Theater Logo
BAM logo
Simplicity in Design

Impress your audiences with an experience as extraordinary as your performances.

Venue Builder™

Adding custom seat maps and custom configurations of your venues is now as simple as drag and drop.

Highly Configurable

Configuration in Venue Builder, not customization in your code means you are always in control.

Mobile First, Accessible

Truly mobile-first design that is cross-browser compatible and fully responsive.

SmartSeat Features

SmartSeat provides your Tessitura organization the ability to build true-to-life venue seating charts and seat maps in its administrator tool, Venue Builder™.

In Venue Builder, configure design elements to match your branding, craft messaging specific to venues or even performances. With a seat recommendation engine and full-screen capabilities, SmartSeat provides an unrivaled user experience on any device—all at a price point and install time you won’t believe.

Mobile Optimized

A cross-device experience to match the sophistication of your patrons.

Mobile is our main focus for SmartSeat. We optimized the experience and the performance so that there are fewer steps, and less friction, and less waiting.

Steppenwolf user experience design within Adage's SmartSeat application showing SmartSeat styled to match Steppenwolf's branding.
User interface of SmartSeat seat selection application filters and venue level selector screen. Designed by the Adage user experience team.
Intelligent Seat Recommendations

Powered by a user’s preferences.

SmartSeat finds the best seats and shows them directly on the seat selection map—an industry first.

ADA WCAG Considered

User-centered design.

SmartSeat is mobile-first responsive and designed to serve your audience.

A set of three mobile devices demonstrating the UI and UX design of Adage's SmartSeat product, each device showing a different screen within SmartSeat.
Closeup image of Brooklyn Academy of Music (BAM) website with SVG seating chart in view with call to action button to "Add to Cart"
Easy Install and CMS Agnostic

Basic installation is complete and ready for configuration in two weeks.

Since you control everything from Venue Builder, SmartSeat is compatible with any content management system and any .NET site, including Tessitura’s TNEW.

The SmartSeat Interface: Venue Builder

Input your custom color and font. Buttons, boxes, and toggles follow the best practices of Google’s Material UI. You get full configuration control. Venue Builder tools allow unprecedented precision when creating your seat maps.

Ultimate Configuration

Whether you have standing room, dance floors, galas, or cabaret seating, creating any event floor plan is simple with our drag and drop interface.

Performance Tested

We've put SmartSeat through its paces and it delivers maximum purchasing throughput.

Enjoy Your Increased Revenue

Patrons welcome frictionless experiences. Enjoy increasing ticket sales.

Venue Builder Seat Maps - Adage Technologies ACE Commerce products support venues in the creation of custom seating charts for performance venues
General Admission Zones

Create GA sections within a seat map.

Editable Seat Maps

Update seatmap configurations and associations. Add “view from seat” images.


Set up brand elements such as colors.


Add upsell messaging for certain areas of a venue.

Licensing Model

You pay for the license, there’s an annual fee and that’s it. We cover the install, maintenance and updates of both SmartSeat and Venue Builder.

Licensing Price Includes
  • SmartSeat Filters and Seat Selection pages for single tickets
  • Training materials
  • Venue Builder tool managing settings and creating custom maps
  • First venue designed and configured in Venue Builder
Optional Add-on Services
  • SVG map or event floor plan design
  • Seat association
  • Brand consistency consultation
  • Full venue creation
  • Advanced feature setup

SmartSeat and Venue Builder Feature Roadmap

SmartSeat is built with growth in mind. Licensees will receive routine feature releases throughout the year, as Adage continues to add new functionality based around industry needs and your feedback.

Major releases on the road-map have included:

Seat selection for exchanges, fixed, flex and super package subscriptions
On-map general admission zones
Fully multilingual capabilities
Venue Builder UI updates
Social distancing seating solutions
ACE CommerceArts, Culture & EntertainmentSmartSeat
January 29, 2024

Access the Latest Technology with Adage’s Recent Product Updates 

Technology is always advancing. One of our commitments to our clients is to ensure that what we offer aligns with the latest technologies available. This means you can access the flexibility and functionalities you need to make the most of Adage products.  Over the last year, we’ve been updating our products so they can be installed and upgraded with the…
ACE CommerceSmartSeat
August 4, 2023

Adage Product Update

Hi there! Leonor here, Adage’s new(ish) Director of Product. I’m excited to be sharing with you some of the awesome things our team has been up to in the past year – we’ve been busy! We’ve upgraded SmartSeat and ACE Commerce®   SmartSeat has had 7 releases in the past year, ACE Commerce has had 4 releases. In terms of…
people in auditorium sitting far apartPast EventsSmartSeat
May 18, 2021

Socially Distanced SmartSeat Webinar

Join us for a webinar this Thursday, May 20th at 12:30 pm Central to learn about two socially distanced SmartSeat options from the product Team.

Let's Talk About Seats

Whether you're ready to start seating smarter, or you'd like to learn more, contact us and we will reach out to get the conversation started.

Contact Adage