Building a Successful Ecommerce Strategy for Your Association
A strong ecommerce strategy is pivotal for any association. But knowing where to start and what affects your business goals when building your ecommerce strategy can be tricky. This ebook covers the various considerations you need to make when discussing your ecommerce strategy, including:
- Defining products
- Setting accurate goals
- Understanding where business meets tech
- How search comes into play
- Identifying what features you need
