Hubbard Street Dance is an American dance company that performs in downtown Chicago at the Harris Theater for Music and Dance and at the Edlis Neeson Theater at the Museum of Contemporary Art. Hubbard Street also tours nationally and internationally throughout the year.
The mission of Hubbard Street Dance Chicago is to bring artists, art, and audiences together to enrich, engage, educate, and change lives through the experience of dance.
The Problem
An outdated website presented many challenges for Hubbard Street Dance and the patrons it serves. The design, look and feel was not representative of the organization and site visitors struggled to buy tickets, register for classes and rent studio space due to poor site navigation.
Internally, the content management system (CMS) was difficult to update and edit, and required long lead times from developers for even simple changes. The site was unresponsive and left content editors and marketers unable to produce and share content via the website.
Easy-to-Edit Umbraco CMS
Adage recommended Umbraco, an open-source CMS that is flexible, scalable and with Adage developers, fast to build and launch.
Umbraco is also easy-to-learn and easy-to-use. Due to an abundance of training material and an intuitive interface, Hubbard Street increased internal capabilities and can train new employees in just one hour. Simple content changes and text edits that use to require a 72-hour turnaround-time, now takes minutes.
Intuitive Purchase Path
Adage suggested Hubbard Street move from a custom commerce solution to TNEW, Tessitura’s ecommerce platform.
Adage developers built an easy to navigate, integrated site for single ticket purchases, donations, and subscriptions, and a separate purchase path for class registration and rentals. The set up met Hubbard’s operational needs and the consistent design provided a fluid experience for site visitors.
The Adage Team ensured a pain-free process and exceeded everyone’s expectations.
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