Microinteractions: Designing Moments That Matter
Discover how microinteractions improve usability, build trust, and create engaging digital experiences, especially for mission-driven organizations.
When you have an online business, you want your customers to have a positive shopping experience, so they return and recommend you to others. To create a great experience, you need more than an eye-catching and easy-to-navigate site, an interesting product, and strong after-sales service. You also need a reliable, fast, and intuitive payment platform.
In this article, I would like to tell you what a payment platform or gateway is, what attributes you should consider, which are the most recognized and how you can choose the right one for your online store.
A payment platform, or payment gateway, is a service that is installed in an online store and connects the customer's banking system with your store’s. It allows there to be a link between both banking systems and generates transactions when a product is purchased.
If you have not yet decided on a payment gateway to use with your ecommerce efforts, you should take into account the following attributes that are highly valued by customers when making online purchases:
Today the most recognized payment gateways in the market are: PayPal, PSE, Mercado Pago, Stripe and PayU. Each one offers different benefits and to know them in depth or make the right decision. If you’re not confident in which payment gateway is the right one for your business, consider talking with an expert to assess what you need and which platforms would fulfill those needs.
Adage’s extensive ecommerce and software solution experience uniquely equips us to work with you on both selecting and implementing a payment platform. Our talented teams are dedicated to ensuring you are using the right vendors to move your business forward.
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