Site Speed and Conversion Rate: Lessons from Modernizing Performing Arts Websites
Real load-time data from performing arts organizations show what actually drives site speed conversion rate: the underlying framework, not the CMS you choose.
Philanthropy is the lifeblood of arts and culture organizations. But with so many considerations when planning your giving campaigns, it’s difficult to crack the code on how to make them successful. You must factor in generational differences, build a seamless donation experience, and tell a compelling story about your organization.
In this webinar, Barbara Mazer dives into the latest data on the 2023 ePhilanthropy forecast, discusses strategies for driving online gifts, and shares examples and ideas from other arts and cultural organizations to boost your creative juices.
Real load-time data from performing arts organizations show what actually drives site speed conversion rate: the underlying framework, not the CMS you choose.
Associations are discovering practical ways AI can support the member journey. Optimizely Opal connects those efforts by coordinating agents around shared goals—unlocking segmentation and personalization that can expand over time. Adage provides guidance on long‑term possibilities and recommendations.
Discoverability is evolving rapidly as AI begins synthesizing answers rather than listing links. Learn how AEO helps organizations protect accuracy, strengthen authority signals, and ensure audiences receive the right information—directly from the source.