The switch to Google Analytics 4 (GA4) is almost here. And as with any major platform update, the new version comes with its own set of challenges. Your website is collecting valuable data, and your analytics program shouldn’t get in the way of you using it.
Join us for our webinar on May 19 at 2 p.m. CST, where we’ll cover some of the top challenges you’ll face while using GA4 and share our recommended solutions. Join us as analytics expert, Vince Scarlata touches on topics such as:
Are users struggling with your website even if analytics look “fine”? Discover how heuristic evaluations reveal unseen friction and how Adage’s Scorecard helps teams measure usability and prioritize high-impact UX improvements.
Is Magento slowing down your B2B growth? Learn why manufacturers are replatforming to more flexible, scalable alternatives and see how Optimizely, Znode, and Umbraco deliver stronger performance, lower TCO, and a better experience for both customers and internal teams.
Curious how AI is shaping design workflows? Discover practical lessons from the Adage Design Team on experimenting with AI tools, adapting processes, and balancing innovation with creative strategy. Learn how AI can accelerate your team’s work without replacing the craft behind great design.