As a leading digital experience platform (DXP), Sitecore has been a staple in the enterprise market for years. But with the rapid evolution of technology, many organizations are finding themselves at a crossroads. They face challenges with their current Sitecore implementation, including complexity, high costs, and a slow pace of innovation. For these businesses, making the strategic move to Optimizely isn’t just a change; it's an upgrade to a more agile, cost-effective, and future-ready platform.
At Adage, we’ve helped numerous businesses navigate this exact transition. As a long-standing Optimizely partner and former Partner of the Year, we know firsthand why so many Sitecore users are choosing to replatform. Here are the top reasons prospects should consider moving from Sitecore to Optimizely.
One of the most common pain points we hear is the heavy reliance on developers for even simple content updates. Optimizely was built with the marketer in mind. Its intuitive, drag-and-drop interface and Visual Builder empower marketing teams to create, edit, and publish content independently. This dramatically reduces the need for constant developer support, freeing up your technical team to focus on more strategic, high-value work. The result? Faster time-to-market for campaigns and greater agility in a competitive landscape.
Optimizely Opal stands out as a more advanced and productivity-driven AI solution compared to Sitecore Stream, particularly for organizations focused on experimentation, personalization, and content velocity. With its deeply integrated AI agents that support everything from ideation and content creation to multivariate testing and result analysis, Opal enables marketing teams to move faster and make data-backed decisions with less friction. Unlike Sitecore Stream, which is still rolling out many of its features, Opal offers mature, cross-platform functionality with context-aware prompt enrichment, autonomous workflows, and live data access. This results in faster campaign execution, higher testing throughput, and better customer experiences—making Optimizely Opal a more complete and agile AI assistant for modern digital marketing teams.
Sitecore's legacy pricing and complex, module-based structure can lead to unexpected and rising costs over time. In contrast, Optimizely operates on a predictable, consumption-based SaaS model. This straightforward approach eliminates the surprise expenses associated with upgrades and maintenance. By streamlining content management and reducing the need for extensive developer hours, Optimizely offers a lower overall TCO, allowing you to reallocate budget toward innovation rather than upkeep.
While Sitecore offers robust personalization, Optimizely is a true leader in experimentation and A/B testing. The platform's powerful experimentation engine is built directly into its core, allowing you to continuously test and optimize digital experiences. This test-and-learn culture is crucial for driving conversions and improving user experience based on real-world data, all without the need for additional third-party tools.
Optimizely's foundation is built on a modern, API-first architecture. While Sitecore has made strides with its XM Cloud, many organizations still run on older, more complex versions. Optimizely's cloud-native, composable platform provides the flexibility to seamlessly integrate with your existing tech stack, whether it’s a CRM, ERP, or marketing automation system. This ensures you can build a scalable, custom solution that grows with your business needs.
Migrating a DXP is a complex undertaking, but with the right partner, it can be a smooth and successful process. At Adage, we have a proven track record of helping organizations make the move from Sitecore to Optimizely. Our team of Optimizely-certified developers and a certified Optimizely MVP on staff bring deep expertise in both platforms.
We don’t just handle the technical migration; we provide a holistic approach that includes:
Strategic Planning: We work with you to define your goals and build a clear roadmap for the migration.
Seamless Execution: We ensure your content, data, and integrations are moved without disruption or data loss.
Ongoing Support: Our support doesn’t end at launch. We provide ongoing support and optimization services to ensure your new platform delivers continuous value.
Let’s talk. Schedule a no-cost, 30-minute consultation with an Optimizely expert at Adage to explore how the right platform can empower your marketing team and drive business growth.
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