Maintaining a Digital Presence with a Skeleton Crew

Whether someone has left the company or you are in the middle of a departmental reorganization, most teams can relate to having only a fraction of the manpower they are used to. It can be hard to juggle the various responsibilities and reframe your priorities. A lot can fall through the cracks during a transition period, but your digital presence should never be one of them.  

Why is it important to maintain a digital presence? 

There is no other way to say it – having a digital presence is necessary anymore. Whether it be your website, ecommerce, or social media, most of your audience is engaging with you digitally somewhere along the way. 

Keeping up with your digital presence will allow your customers to continuously engage with you. Creating and sticking to a digital business model is key to staying connected and maintaining revenue despite any changes that may come your way. 

Prioritize, consolidate, and automate 

Your first step is to prioritize. There are only so many hours in the day, so understanding your organization’s specific needs and how you can achieve them with a limited team is key. Take the time to figure out what needs to be done to keep the show rolling and ensure you are devoting enough resources to those items. 

After that, it’s time to decide on what you can automate for your team. There are a variety of automation tools that can take certain tasks out of your hands and when you’re working with a skeleton crew, those tools become invaluable. Sort through your tasks and see what options can be automated for yourself and your team. 

You do not have to reinvent the wheel for every solution. If there is something that is consistently working, keep it in place. You can always go back and perfect the process later when you have a full team. 

Time is of the essence 

It can be easy to forget about events or projects that are happening in the future, especially when you are trying to maintain the status quo. Taking the time to map out any upcoming projects and creating a game plan as early as possible will help you to succeed in the long run, maintain a consistent digital presence, and not be blindsided when the due date comes along. 

Do not forget to let your partners know about any upcoming projects even if you have not started on them yet. We urge our clients to communicate any important deadlines to us as soon as they know about them so we can offer our assistance. 

Get the proper training 

It might seem easier to teach yourself how to use the software your team is using, but after countless Google searches and YouTube tutorials, you may end up more confused than before. It is more cost-effective and easier overall for your team to get officially trained.  

As soon as you have a new hire, introduce them to your partners and get them started on the necessary training they need to succeed. If someone is transitioning out of the company and you are taking on additional responsibilities, ensure that you are fully equipped with all the knowledge to maintain those new tasks. Your account managers and product owners are always happy to sit down and show you the ropes, so do not be afraid to ask! 

Your partners are here to help 

Most importantly, never forget that your partners are here to help you through whatever challenges are thrown your way. Leaning on your partners for support can help you during a transition. It might feel daunting at first but understanding you have resources available to you is the best way to navigate through changing times within your teams.  

You never have to solve all the answers on your own. Do not be afraid to ask questions and seek guidance from your partners. We are here to help you advance your mission. 

Interested in getting started? Contact us today!

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