Increase the ROI From Your Digital Agency

Your relationship with your digital agency is more than transactional. It’s a partnership, and key to getting the most out of that partnership is to effectively use your account manager. Let’s explore some ways you can ensure the biggest ROI with your digital agency.  

Take Advantage of Regular Check-ins 

Most likely you have a regular cadence to meet with your account manager. When there isn’t any big news to share or projects to work on, it’s easy to cancel those meetings. 

One of the best things you can do is regularly attend those calls even if there seems to be nothing new. In my experience, those can be some of your most productive calls. These meetings give you a chance to share what’s going on at your organization and learn about what’s new with your digital agency and in the industry. Those conversations allow your digital partner to find ways that they can strategically help you and benefit your business.  

It also means that your agency can help you better when you do have new projects to implement because they’re not starting from scratch. They have more context of what is happening in your organization from those touchpoints. 

Leverage Their Expertise 

To maximize your partnership with your digital agency, don’t be afraid to tap into their expertise, specifically when it comes to your roadmap. By being transparent in your roadmap, your agency can work with you to make the best decisions to achieve your goals.  

If you don’t have a clear roadmap or need to make improvements to your current one, see if your agency can help. An agency dedicated to forming a true partnership with your organization will be able to provide strategic guidance to support your business goals.  

They will work with you to understand your current tech stack and determine how to make the most of it. It’s so easy to want to turn to a new tool to solve a digital problem, but a new tool isn’t always in the budget. Your digital agency can help you evaluate your current tech stack and determine if there’s a way to use it to achieve your needs before you invest in something new.  

Understand the Business Model 

Not every agency is set up the same way, which is why it’s important to understand your agency’s business model. Is your agency one that only sets up contracts on a project-by-project basis? Or do they contract out a predetermined amount for the year which can be used at your discretion? 

When used properly, contracting out the set number of hours for the year affords you more freedom in what you can accomplish and can set you up to receive a better ROI. Take advantage of your agency’s expertise to strategically plan out how to use the time you’ve purchased.  

Use Your Account Manager 

Don’t be afraid to reach out to your account manager. Using them as your first contact can save you money in the long run. 

Specialized or technical team members are likely billable and may have to charge time depending on the request you reach out with. Your account manager, on the other hand, may be able to answer non-technical questions or help you out without needing to charge time for it. 

Are you looking for a digital partner? Find out if Adage may be a good fit for you!