When it comes to representing your brand online or digitally, choosing a CMS is one of the most impactful decisions you will make during the lifespan of the website. Moving forward with a flexible, scalable, and easy-to-use CMS will set your staff up for success and streamline your users’ journeys to conversion.
Whether you’re running custom ecommerce through your website or serving a diverse group of professional association members, Adage’s years of experience as an Umbraco partner have made us confident that it may be the right tool for you.
Choosing a CMS
There are many CMS options to choose from, and it’s important to select an option that is right for your organization. Some enterprise solutions may include additional features that your business does not utilize, resulting in a premium being paid for services that do not bring value to your organization. On the other side of the issue, you may also start off with a lightweight tool that is too rigid in page structure, making scaling your digital presence as your business grows and changes challenging.
Security for your website is an important part of the decision. While many open source CMS offer the benefits of an active community and free plugins to extend your website, this also creates a less managed codebase that may have vulnerabilities in unmonitored plugins, putting your website at risk.
Finding the right balance of price, flexibility, and great security record can feel daunting. Adage is proud to partner with Umbraco, a CMS we believe meets checks the important boxes.
Why Umbraco?
Now that we’ve reviewed some of the inputs that may influence your CMS decision, let’s talk about some of the areas where Umbraco excels.
Scalability
Umbraco takes a componentized approach to page creation, which allows you to extend the variety of content you can produce with the components included in your original build. This approach allows you to limit your initial website investment and make the most out of subsequent development work.
This flexibility also allows you to adjust your content as web design trends and best practices change, allowing you to extend the lifespan of your website.
Beyond content flexibility, Umbraco also fully supports load balancing for both end users and back office administrators, allowing you to have confidence that your website will continue to handle all traffic, even as your business grows.
Umbraco and Ecommerce
Umbraco has announced its commitment to growth in the ecommerce space with a new feature suite, Umbraco Commerce. Adage is pleased to see continued growth in additional ecommerce areas, on top of our years of successful partnership in the arts and culture sector with ACE Commerce. Umbraco’s continued commitment to market growth never comes at the cost of product quality.
A Friendly CMS
Another reason we love working with Umbraco is their embrace of their chosen identity as “The Friendly CMS”. The Umbraco community brings new value every day. A highly dedicated community of developers consistently works together to enhance features and fix bugs in the CMS, delivering benefits with every release. Umbraco experts share their tips and tricks in community message boards along with documentation, reducing your need for additional research and development time.
Beyond core product development, Umbraco has an extensive list of packages and extensions available through its marketplace system. Versioning and documentation information are easily accessible through the Umbraco back office. Marketplace packages can significantly reduce your company’s required research and development time by leveraging tried-and-true solutions from the larger community.
Adage has watched the Umbraco platform grow over the last several years and we know that the product will continue to bring more user-friendly and cost-effective solutions to help you succeed.
Ready to explore Umbraco for your next CMS? Contact us to learn how Adage can help you make the move with confidence.
