Google Analytics 4: How to Plan Ahead for a Smooth Transition

What you need to know to prepare for Google Analytics 4

Google Analytics 4 (GA4) is coming, and like a Game of Thrones tagline, it’s hard to know exactly what that means. This is why we’ve asked our resident marketing analytics expert and Google guru, Vince Scarlata, to share with you what you need to know for a smooth transition.  

In this webinar, Vince will break down the differences between GA4 and the current version—Universal Analytics, translate the new terminology, share strategies to keep data reporting a breeze, and discuss what you need for a smooth transition to GA4.  

 

Watch Webinar On-Demand

 

 

Interested in getting started? Contact us today!


Bot Attacks Are Surging: Why a Strategic WAF Evaluation Is Critical

02 January 2026

Automated bot attacks are on the rise, targeting high-traffic websites during critical moments like ticket on-sales and product launches. These attacks compromise security, degrade performance, and erode customer trust. Traditional tools can’t keep up—which is why a Web Application Firewall (WAF) is now essential. At Adage Technologies, we help organizations evaluate, implement, and optimize WAF solutions that align with their unique goals, infrastructure, and performance needs.

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