Google Analytics 4 (GA4) is coming, and like a Game of Thrones tagline, it’s hard to know exactly what that means. This is why we’ve asked our resident marketing analytics expert and Google guru, Vince Scarlata, to share with you what you need to know for a smooth transition.
In this webinar, Vince will break down the differences between GA4 and the current version—Universal Analytics, translate the new terminology, share strategies to keep data reporting a breeze, and discuss what you need for a smooth transition to GA4.
Are users struggling with your website even if analytics look “fine”? Discover how heuristic evaluations reveal unseen friction and how Adage’s Scorecard helps teams measure usability and prioritize high-impact UX improvements.
Is Magento slowing down your B2B growth? Learn why manufacturers are replatforming to more flexible, scalable alternatives and see how Optimizely, Znode, and Umbraco deliver stronger performance, lower TCO, and a better experience for both customers and internal teams.
Curious how AI is shaping design workflows? Discover practical lessons from the Adage Design Team on experimenting with AI tools, adapting processes, and balancing innovation with creative strategy. Learn how AI can accelerate your team’s work without replacing the craft behind great design.