Google Analytics 4 (GA4) is coming, and like a Game of Thrones tagline, it’s hard to know exactly what that means. This is why we’ve asked our resident marketing analytics expert and Google guru, Vince Scarlata, to share with you what you need to know for a smooth transition.
In this webinar, Vince will break down the differences between GA4 and the current version—Universal Analytics, translate the new terminology, share strategies to keep data reporting a breeze, and discuss what you need for a smooth transition to GA4.
Exploring how AI can enhance your fundraising strategy? Discover key takeaways from Adage’s presentation at the AZA Annual Conference 2025 on how AI is transforming digital fundraising through predictive analytics and personalization to improve donor engagement and campaign success.
Considering migrating from Sitecore? Optimizely offers an innovative, AI-driven alternative, and Adage is the ideal partner to guide your migration. Discover how this move can unlock agility, lower costs, and lasting digital success.
Discover how AI insights from Opticon 2025 are shaping the future of digital experiences, from agentic AI with Optimizely Opal to AEO/GEO strategies and CMS 13, helping organizations embrace change, reduce risk, and unlock lasting business value.