Exploring Optimizely’s Content Marketing Platform (CMP)

Atul Atey
04 September 2024

In today’s fast-paced digital landscape, effective content management is crucial for marketing success. Optimizely’s Content Marketing Platform (CMP) has been around for a while, but it’s recently gained more attention. Let’s delve into what CMP is, its key features, integration capabilities, and the benefits it offers. 

What is CMP? 

Optimizely’s CMP is a robust platform designed specifically for content editing, managing, and marketing teams. Think of it as a specialized version of JIRA, tailored to meet the unique needs of marketing and content teams. The platform allows users to create Campaigns, Tasks, Events and Milestones and assign them to team members, track version history, and manage digital assets seamlessly. 

Key Features of CMP 

  1. Planning and Collaboration 

    • Centralized Platform: CMP serves as a hub for content and marketing teams, streamlining communication and collaboration.

    • Task and Event Creation: Similar to JIRA, CMP allows users to create tasks, events, and milestones, assigning them to the appropriate team members.

    • Internal and External Collaboration: Teams can collaborate internally and with external partners, ensuring everyone is on the same page. 

  1. Content Distribution 

    • Platform Integration: CMP integrates with various platforms, including social media, email marketing tools, and content management systems.

    • Automated Workflows: Users can define workflows, assign roles, and manage the content creation and publishing process efficiently. 

  1. Analytics and Optimization 

    • Performance Tracking: CMP provides insights into content performance, allowing teams to refine their strategies and improve conversion rates.

    • A/B Testing: Integration with Optimizely Experimentation enables users to conduct A/B testing and optimize content effectively. 

 

Integration Capabilities 

Optimizely has recently released a new connector between Optimizely CMS and CMP, addressing previous issues and enhancing functionality. This connector allows users to utilize CMS templates within CMP, streamlining the content creation process. Additionally, CMP integrates with various third-party platforms, enabling smooth content distribution across websites, social media, and email marketing tools. 

Benefits of Using CMP 

  • Ideal for Large Teams: CMP is perfect for teams with multiple roles, such as design, marketing, and content creation. It brings everyone together in one place, facilitating collaboration and efficiency. 

  • Beneficial for Contractors: For organizations that hire external content creators, CMP provides a secure and accessible platform, eliminating the need to grant access to backend systems or social media accounts. 

Optimizely’s Content Marketing Platform is a powerful tool that can transform the way marketing and content teams operate. With its robust features, seamless integration capabilities, and numerous benefits, CMP is a valuable asset for any organization looking to optimize their content management processes. Whether you have a large team or work with external contractors, CMP can help streamline your workflow and enhance your content strategy. 

 

If you have any questions or would like to learn more about Optimizely CMP, contact the Adage team.

Atul Atey


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