Top Takeaways for Associations from ASAE MMC + Tech 2025
Explore the insights from our team who attended ASAE MMC+Tech 2025, which covered AI, member engagement, and the future of association strategy.
Time of read: 10 mins
Change is inevitable, especially in fast-paced digital and IT initiatives. However, managing change effectively can be a daunting task. That's why this blog is here: To share helpful insights into change management and guide you through preparing for and navigating significant organizational changes with confidence.
Change management is a structured approach to guiding individuals and teams through organizational change. It ensures goal alignment, provides targeted training, and maintains clear, consistent communication. By equipping stakeholders with the knowledge and support needed to adopt new ways of working, change management helps build confidence and reduces resistance.
Organizational changes are intricate processes that influence team operations. Formal change management is essential to facilitate smooth transitions and successful implementation.
Moving into a new content management system, such as Optimizely or Umbraco.
Adopting new enterprise software solutions, such as transitioning to an ERP or CRM platform.
Restructuring organizational roles, such as merging departments or introducing new leadership structures.
Being prepared for change means fully understanding the project, socializing the idea with the teams involved, identifying a team structure with clear roles and responsibilities, and having a flexible roadmap with key milestones. Additionally, it's crucial to lower the workload of those implementing the project to avoid conflicts with their other responsibilities.
Organizations may face early signs of unpreparedness during change initiatives. Identifying these signs can help mitigate risks and ensure a smoother transition. Here are some indicators of unpreparedness:
Unclear reasons why the project is happening.
Different interpretations of the same set of requirements.
Lack of a shared set of goals that teams are aligned on.
Insufficient time allocated for individuals involved in the initiative.
To ensure a successful change initiative, organizations should focus on the following foundational elements and readiness assessments:
Develop a comprehensive communication plan to keep all stakeholders informed and engaged.
Identify individuals or groups who support the change and those who may resist it, addressing concerns proactively.
Prepare training programs to equip teams with the necessary skills for new tasks or responsibilities.
Leverage tools and frameworks, such as the Prosci methodology, to evaluate organizational readiness and structure the change process effectively.
To effectively measure the success of a change management strategy, it is crucial first to understand the operational inefficiencies stemming from current processes that are not functioning as intended. For instance, some organizations aim to reduce user confusion, which can be tracked by measuring a decrease in support center calls.
If you're managing change in your organization, remember that clear communication is absolutely key. Be upfront about what your teams are asked, how much time they'll need to dedicate, and how this change might impact others involved. Keep your plans flexible; adaptability is not about abandoning your goals but refining them as new challenges or opportunities arise.
Also, don't overload your team members with tasks. Lighten their workload where possible so they can focus entirely on the change initiative without facing burnout. Schedule regular check-ins to ensure everyone is on the same page and feeling supported. And don't underestimate the power of recognition; take the time to appreciate their efforts. A little acknowledgment goes a long way in keeping morale high and ensuring everyone stays committed to the process.
Curious about how your organization can better prepare for change? Let’s talk about what readiness looks like for you, and how to set your next digital initiative up for success contact us now!
Explore the insights from our team who attended ASAE MMC+Tech 2025, which covered AI, member engagement, and the future of association strategy.
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