Bridging Design and Development: AI-Powered Solutions for Optimizely CMS

Glenn Lalas
06 February 2025

At Adage, we’re always exploring ways to push the boundaries of innovation. Our internal hackathons provide the perfect environment for experimenting with emerging technologies, and our latest deep dive into AI-powered development has shown promising results. 

From AI-generated code to intelligent search, we’re integrating automation in meaningful ways to streamline development, enhance search functionality, and, ultimately, create better digital experiences. 

 

AI-Powered Design-to-Code Workflow 

In a recent hackathon, our team set out to accelerate the design-to-development process by leveraging AI. Specifically, we explored how Figma designs could be converted into Optimizely CMS-ready components using Anima App’s Frontier, reducing manual coding time while ensuring seamless integration. 

The Tools We Used

  • Figma – A collaborative UI/UX design tool. 

  • Optimizely SaaS – A flexible, AI-enhanced CMS with a powerful Visual Builder for content management. 

 
Our Process & Results 

  1. Designing in Figma: We created several content blocks tailored for Optimizely CMS, ensuring a user-friendly and visually appealing interface. 

  1. Generating Code with AI: Using Frontier, we imported the Figma designs directly into Visual Studio Code, generating React components with TailwindCSS styling. This reduced the need for extensive manual coding and allowed us to focus on refinement rather than initial setup. 

  1. Developer Integration into Optimizely: While AI-generated code was a great starting point, developer intervention was essential for: 

    • Ensure that the components follow Optimizely’s content block architecture.

    • Configuring content-editable fields for easy updates via Optimizely’s Visual Builder. 

  1. Enabling Dynamic Content & Personalization: By integrating these AI-generated components within Optimizely’s Visual Builder, we provided clients with the ability to edit content seamlessly without developer support. 

 Key Takeaways 

  • Faster Development: AI-assisted code generation dramatically speeds up the transition from design to production. 

  • AI Augments, Not Replaces: While AI simplifies coding, human expertise is crucial for ensuring long-term maintainability and seamless CMS integration. 


AI-Enabled Search for Smarter Content Discovery 

Search is a fundamental part of digital experiences, but traditional search engines often struggle with vocabulary mismatches and information fragmentation. Our team explored how AI-powered semantic search and generative models could enhance content discovery within Optimizely CMS. 

Solving Search Challenges with AI 

  1. Semantic Search with Optimizely Graph – Traditional search relies on keyword matching alone, but Optimizely Graph, a GraphQL-based search platform, improves results by understanding context and meaning rather than just words. 

  1. Generative AI for Summarization – Instead of overwhelming users with numerous search results, we used AI-driven summarization to concisely extract and display the most relevant information. 

The Impact 

By integrating semantic search and AI-generated content summaries, we reduced friction in content discovery, allowing users to find answers faster and more accurately. This approach saves time, improves accessibility, and enhances the overall digital experience. 

 

Accelerating Digital Experiences with AI 

To bring all these innovations together, we developed an AI-powered solution that transforms Figma designs into Optimizely-ready components, dramatically reducing the gap between design and development. 

Why It Matters 

  • Seamless Design-to-Code Workflow – Our Figma-to-Optimizely solution enables teams to rapidly convert designs into production-ready components, eliminating tedious manual development work. 

  • Personalization & Experimentation – Built on Next.js, our approach incorporates feature flagging and A/B testing, allowing teams to tailor digital experiences in real-time. 

  • Scalability & Performance – Leveraging Optimizely SaaS, we ensure high-performance, future-proof digital experiences. 

 

The Future of AI in Digital Development 

At Adage, we believe that AI is not just a tool—it’s a catalyst for more efficient, user-friendly, and scalable digital solutions. From automated development to intelligent search, our experiments prove that AI can enhance—not replace—human expertise. 

As AI technologies continue to evolve, we remain committed to integrating the best innovations into our workflow, ensuring that our clients always stay ahead of the curve. 

Ready to explore how AI-powered solutions can transform your digital experiences? Contact us today to learn more. 

Glenn Lalas



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