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A Decade-long Partnership with the American Academy of Pediatrics

Mobile phone device with a screen of the AAP site home page.

The American Academy of Pediatrics (AAP) is a professional membership organization dedicated to the health, safety, and well-being of infants, children, adolescents, and young adults. Located just outside Chicago, the AAP provides resources for pediatric healthcare professionals to continuously grow their knowledge. AAP also hosts resources for parents and child caregivers who are looking for more information about the physical, mental, and social health of the children in their lives.

Little girl playing with bubbles.
Girl receiving vaccine from doctor.

The Beginning of a Partnership

AAP came to Adage in 2012 to redesign their shopAAP ecommerce site. The new shopAAP features a custom ecommerce solution and a simplified all-in-one purchase path. The new site yielded dramatic results including a 20% increase in ecommerce revenue. Since the team at AAP had many digital projects in the pipeline, they chose to continue their partnership with Adage. Over the past decade we have helped bring their visions to life.

Mobile and desktop devices with ShopAAP patient education site on screens.
Mobile devices with AAP search site on screens.

Building Better Solutions

AAP’s previous website ecosystem included 16 various microsites broken up based on the unique needs of the audience. Throughout our partnership with AAP, Adage has condensed the information into fewer websites and implemented a new federated search and navigation that allows users to quickly and easily find the information they need. We also built out a self-service “My Account” members portal, including a Transcripts application that allowed users to upload transcripts and submit them to the American Board of Pediatrics for certifications, and much more to advance AAP’s overall website.

Version 1 to Version 2

We have completed many projects for AAP, but as time goes on technology naturally becomes outdated or needs a refresh. Since the initial project, shopAAP has been updated by the Adage team to meet the changing needs of the association’s members. We have also made updates to the federated search for the AAP’s website and helped implement a new Learning Management System. AAP and Adage have spent the last decade partnering together on a variety of projects that help AAP best connect with their audience.

Desktop and mobile devices with ShopAAP site on screens.
Adage UX designer conducting discovery workshop on whiteboard.

From Discovery to Consulting

While development projects are a large part of the work Adage does, helping clients discover solutions and giving them tools to thrive is a key part of our mission. The Adage team has led AAP through discovery and visioning phases for each project and run workshops with stakeholders to identify the needs of the organization, staff, and audience alike. Throughout the past 10 years, Adage has facilitated large retrospectives, trained the AAP team in agile, helped them move to scrum teams, and conducted a variety of additional consulting work.

Partners for Life

What started out with one project has grown into a decade-long partnership with AAP. The Adage team is honored to continue our work with AAP to solve every unique challenge that appears now or in the future, especially as the needs of their members change. We are proud to create digital solutions that advance the mission of every client.

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