Google Analytics 4: How to Plan Ahead for a Smooth Transition

What you need to know to prepare for Google Analytics 4

Google Analytics 4 (GA4) is coming, and like a Game of Thrones tagline, it’s hard to know exactly what that means. This is why we’ve asked our resident marketing analytics expert and Google guru, Vince Scarlata, to share with you what you need to know for a smooth transition.  

In this webinar, Vince will break down the differences between GA4 and the current version—Universal Analytics, translate the new terminology, share strategies to keep data reporting a breeze, and discuss what you need for a smooth transition to GA4.  


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