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The First Truly Bilingual Site in the Tessitura Network

“We chose Adage as our partner because they allowed us to use Tessitura data seamlessly on our website. It enables our customers to do the same transactions online that they would have done by calling the box office. I would definitely recommend Adage as they’ve helped us address our business needs, increase efficiency, and deliver a better customer experience.” Christina Østerby, Director of Strategic Analytics and Business Development, The Royal Danish Theatre

Royal Danish Theater Website by Adage

The Royal Danish Theatre, founded in 1748, is the royal performing arts institution of Denmark. The RDT presents a wide spectrum of drama and music, including hosting the Royal Danish Ballet and the Royal Danish Orchestra.

An outdated website and content management system proposed multiple challenges for The Royal Danish Theater. A poor user experience and counter-intuitive purchase path made it difficult for patrons to find and purchase tickets. Plus, it was difficult and time-consuming to make even simple updates with the CMS.

Adage rebuilt RDT’s site with an easy-to-edit CMS that suffices their bilingual requirements, seamlessly integrates with their Tessitura database and provides patrons with an intuitive purchase-path that includes select-your-own-seat technology.

Royal Danish Theater
Royal Danish Theater
Royal Danish Theatre Website by Adage

Easy-to-edit Content Management System

Adage implemented Episerver content management system to serve as the backbone of the site. The Episerver CMS allows for RDT to edit their website in real time even with limited IT staff, and supports fully-bilingual content. The website is the first completely bilingual site built for a member of the Tessitura Network.

Find out more about the Episerver content management system.


Intuitive Purchase-Path

Adage implemented a complete ecommerce solution, ACE Platform. ACE Platform, built on Episerver, integrates the RDT site seamlessly with their Tessitura database to provide purchase path templates and advanced CRM functionality. ACE Platform allows RDT to easily configure single ticket and subscription sales options from within their CMS. Adage also implemented SmartSeat, our select-your-own-seat solution, to allow visitors to easily find the perfect seat using an intuitive, visual purchase path.

Learn more about these Adage products.

ACE Platform
Royal Danish Theatre Website by Adage
Royal Danish Theatre Website by Adage

Brand and Design Strategy

On the front end, Adage worked with RDT’s design team to translate their complex, multi-venue brand identity to the web. The RDT site is fully responsive, allowing both single ticket buyers and RDT members access to show information and ticketing features on any device.

The Adage UX and UI team works closely to ensure beautiful designs that work. Find out more about our design services.

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SmartSeat, the next generation of seat selection.

Want to learn more about the highly configurable seat map and venue builder?

Read about SFJAZZ's enhanced user experience.

Check out other recent SmartSeat implementations.