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Full Site Design, Branding, and Development Results in Improved Member Experience

“Mainstreet is good at figuring out what members need and now the website does a good job of serving the members’ needs.”

Amy Robey – VP Marketing and Communications

Mainstreet Responsive Website by Adage

Mainstreet Organization of REALTORS® (Mainstreet) has a long history of serving REALTORS® and the communities their members reside, work and volunteer. Today, with more than 17,000 members, Mainstreet and their members cover more than 200 municipalities in DuPage County, Lake County and Western and Southern Suburban Cook County, Illinois.

As Mainstreet’s membership has grown throughout the years, so did the expectation for how people interacted with the organization online. Before engaging with Adage, Mainstreet had a Content Management System (CMS) that was difficult to manage and update presenting limitations for the website.

Mainstreet chose Adage Technologies for the rebrand, redesign, and implementation of the new website due to Adage’s use of Agile Scrum methodology, budget-focused project managers and innovative design expertise.

Mainstreet Organization of Realtors Neighborhood
Mainstreet Organization of Realtors New Home
Decreased Bounce Rate
Increased Pages Per Session
The Difference

Doubled web site visitors.

Mainstreet Website by Adage


The project began with a discovery engagement called
Adage Align. Adage Align consists of multiple onsite and
remote workshops with Mainstreet stakeholders and

During the design process Adage makes it easy to test
user journeys through clickable prototypes in Axure. This
customer-centric approach ensures user experience
go hand-in-hand with great design. Learn more about our brand identity design services.

Adage won a DotComm Award for work with Mainstreet.

Check it out

Easy-to-Edit Content Management System

Optimizely was chosen as an easy-to-edit content
management system that seamlessly integrates with
even niche database management platforms.

Mainstreet especially appreciates the use of a
component-based design versus numerous page
templates. Blocks are designed and developed to be
extended to different sections of the website. This allows
Mainstreet to spread the work of website updates and
content population across the six-person team without
sacrificing consistent branding.

Learn more about Optimizely CMS.

Learn More
Mainstreet Website by Adage
Mainstreet Website by Adage

Personalized Member Center

Mainstreet now offers a personalized member experience
in the clean, intuitive, and responsive member center that
represents the organizations goal of serving their members

During the project Adage was able to take Mainstreet’s six
member personas leveraging Optimizely’s personalization
capabilities to create an individualized experience on
the site.

Serve your members and future members.

Contact us about improving your site’s user eperience.

Check out other projects using Optimizely and personalization techniques.

Adage received a Gold DotComm Award for Mainstreet's Rebrand and Redesign.