The Problem
Earlier in the year, the client had just launched a significant website redesign. While the redesign brought fresh aesthetics and functionality, the organization recognized the need to further enhance its digital performance. They sought actionable insights to take its website to the next level.
Adage Optimize, a framework for setting annual goals and offering targeted enhancements, provided the specific guidance that the company was looking for. The service allowed the company to set the stage for success to align their digital strategy with their organization’s goals.
Aligning Objectives
The Optimize session began with a clear agenda: to review the organization’s overarching institutional and departmental goals, prioritize key initiatives, and establish metrics for success. Key institutional objectives were woven into department goals, such as driving website conversions to break into key markets, enhancing thought leadership to promote value propositions, and optimizing content to deliver results.
By refining these priorities with Adage, the team aligned on a roadmap that emphasized website findability, increasing user engagement, and ensuring that all efforts were backed by clear success metrics.
Turning Goals into Actionable Steps
During the Optimize workshop, the organization was able to revisit previously established user journeys to identify gaps and opportunities for improvement. By linking initiatives to the company’s broader objectives, the session laid the foundation for a cohesive approach to annual planning.
Adage’s strategy team was also able to lead the client through their technology integrations to align the team with best practices for each touchpoint on their site. In the end, the teams were able to determine where data should live and improve functionality of each integration.
Establishing Metrics for Success
To ensure progress can be effectively tracked, Optimize’s workshops are set up to identify and define key success metrics. During this session, Adage’s teams worked to help the client create a clear framework to evaluate the impact of each new initiative over the next 12 months, allowing the company to make data-driven decisions and adapt as needed.
Through the Adage Optimize session, the company gained not only actionable insights but also a renewed sense of direction and clarity. With a well-defined strategy in place, it is now positioned to achieve its digital goals and deliver enhanced value to its audience.
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