Optimizely (formerly Episerver) has been named a Leader in The Forrester Wave™: Agile Content Management Systems, Q1 2021.
According to the report, “Optimizely’s developer and practitioner tools and content services capabilities are particular strengths.” Interested in learning how the top CMS providers stack up?
- An overview of agile CMS trends
- The strengths and weaknesses of 15 CMS vendors
- Assessments of each vendor’s strategy, market presence and current offering
- In-depth analyses and helpful information for application development and delivery (AD&D) professionals searching for a CMS
Key takeaways from the report
Considering Episerver’s recent rebrand to Optimizely, Forrester listed Episerver for the first time as Optimizely in this year’s report.
Of the many CMS solution providers in the market, Optimizely makes up one of 15 vendors profiled in the report. According to Forrester, Optimizely (Episerver) is among the top 3 CMSes in the market, and the only .NET-based CMS Leader.
Forrester Highlights Optimizely’s Strengths
Developer & Practitioner Tools
Optimizely’s developer and practitioner tools and content services capabilities are particular strengths.
Intelligent Acquisitions
The addition of a testing and optimization platform (originally Optimizely) and content personalization platform Idio have greatly boosted the company’s ability to take a more agile approach to omnichannel content management.
Testing & Optimization
Optimizely also differentiates with strong testing and optimization capabilities within developer and practitioner tooling.
Personalization
Personalization capabilities within content services get support from the Idio acquisition, which helps marketers create the right amount of content based on user demand.
Implementation Partner Network
Customer references particularly liked its personalization and content recommendation features as well as Optimizely’s partner network for implementation.
