The partnership began with a Discovery phase—a series of workshops with Midland Center staff to flesh out the needs for the new site. Based on the outcomes of those Discovery work sessions, the Adage team presented design options that began with the most basic elements of Midland’s new website—colors, fonts, overall look and feel—and then moved to creating specific elements for each page. The new design relied on visuals to help customers differentiate between the many options available at Midland Center.

Once the designs were in place, the next phase was the Development and Deployment of the recommendations developed in prior phases. Adage used Umbraco Content Management System for Midland’s new home page and informational pages, as well as implemented digital tracking tools to help Midland track website usage. Through a  partnership with Tessitura, Adage was able to utilize TNEW functionality in a style that was consistent with Midland’s new branding.

The customer experience was always kept at the forefront throughout the Development process, with an eye to ensuring the website would be easy for Midland staff to update as new programs were added to the Center’s calendar.