Conduct Comprehensive Audience Research and Apply Your Findings

Wednesday, March 11th
12:30 pm Central

Associations are important to their members, but why? Are you making decisions with only anecdotal or experiential data? Comprehensive audience research is required to truly assess your members’ wants, needs, and reasons to become and stay a member. Join us and learn how to gather audience research and utilize it to highlight member benefits, increase retention, and grow your association.

Webinar Agenda

1. Audience research
   1. Define the audience
   2. How to, when and where
2. Using audience research to inspire innovation
3. Managing change in your association
   1. Selling concepts to the board
   2. Getting buy-in from association employees