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Dec. 13-14, 2021

What to Expect

Are you ready to kickstart your 2022 success? Association Forum‘s Holiday Showcase 2021 will deliver the essential knowledge, training, connections, and tools for association professionals in the Chicagoland area to ensure they are prepared for the year ahead.

This event will take place in person at the Hilton Chicago Room reservation deadlines are Friday, November 19, 2021.

Demystifying Association Ecommerce

Tuesday, Dec. 14 at 10:15 am CDT

Associations often struggle with ecommerce.  Most understand that in today’s digital age, members and non-members have extremely high expectations thanks to Amazon, Google, Target, etc.  A common struggle is how to deliver that kind of experience, particularly when transactions happen in their AMS and other platforms that were not built to do so. 

Join Adage’s Jake Toohey, Dan Hickey from DelCor Technology Solutions, and Rob Katchen and Eric Mathias from the American Academy of Pediatrics as they talk about how to think of ecommerce, and the use of traditional association platforms differently and show how to decouple the Store or Marketplace from legacy systems to provide a great buying experience for the user.