“Our mission is to improve the health of all children by providing the best resources and materials to our members, health care providers, and parents. ShopAAP is comprehensive, easy to use, and it’s the perfect platform to help us reach these important goals.” – Rob Katchen, Senior Vice President of Information Technology, American Academy of Pediatrics
Custom Ecommerce Yields Dramatic Results:
Increased Revenue and Site Visitors
The American Academy of Pediatrics (AAP) is a professional membership organization dedicated to the health, safety, and well-being of infants, children, adolescents and young adults. Located just outside Chicago, the AAP provides resources to both professionals and parents through their ecommerce site, shopAAP.
The AAP’s aging shopAAP ecommerce site hindered their ability to provide a quality customer experience. Multiple purchase paths and shopping carts felt fractured, inconsistent, and did not allow for cross-selling, up-selling or personalized content. For AAP staffers, the poor content management system made updating content difficult and time-consuming.
Adage Technologies rebuilt a custom ecommerce solution for shopAAP to not only simplify the purchase path, but also to provide a more personalized user experience and drive member engagement. Plus, the Optimizely’s Commerce Cloud Platform provides an easy-to-use, customizable site for AAP staffers.
Increased Revenue
30
Increased Sessions
300
The Difference
Dramatic Increase in Revenue and Site Visitors
Custom Ecommerce
An Adage strategy and design team transformed a complicated, 17-step purchase process involving multiple shopping carts and
platforms into a single unified platform. Now, AAP members and customers enjoy a unified shopping experience for the wide variety of offerings (i.e. printed books, ebooks, journals, subscriptions, courses, events, training, etc.) rather than navigating multiple shopping carts. The reduced the number of clicks required for users to complete any given task has resulted in increased conversions and revenue.
Integrations
We integrated Optimizely Commerce Cloud with AAP’s AMS, Abilia’s netFORUM, so that members purchases, event registrations, course completions, etc. could be attributed to their member account. The integration also allows us to personalize product recommendations to members based on their demographic info. We also implemented the Optimizely Intelligent Cloud product into shopAAP which uses hundreds of algorithms to provide product recommendations based on user behavior.
Learn more about Optimizely Content Cloud.
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Personalization
The site recognizes users upon log-in allowing AAP to offer each user a more personalized experience and provide suggested content and products.
Adage specializes in search and personalization techniques to enhance your users digital experiences. Learn more from our recent webinar.
Watch the webinar
Mobile-friendly
Adage built a full-responsive website that allows customers to search AAP’s various resources at any time from any device, ensuring longer engagement and increased conversions.
Site search and personalization.
Learn how these solutions can advance your organization’s purpose.
