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Custom Ecommerce Yields Dramatic Results:

Increased Revenue and Site Visitors

“Our mission is to improve the health of all children by providing the best resources and materials to our members, health care providers, and parents. ShopAAP is comprehensive, easy to use, and it’s the perfect platform to help us reach these important goals.” – Rob Katchen, Senior Vice President of Information Technology, American Academy of Pediatrics

The American Academy of Pediatrics (AAP) is a professional membership organization dedicated to the health, safety, and well-being of infants, children, adolescents and young adults. Located just outside Chicago, the AAP provides resources to both professionals and parents through their ecommerce site, shopAAP.

The AAP’s aging shopAAP ecommerce site hindered their ability to provide a quality customer experience. Multiple purchase paths and shopping carts felt fractured, inconsistent, and did not allow for cross-selling, up-selling or personalized content. For AAP staffers, the poor content management system made updating content difficult and time-consuming.

Adage Technologies rebuilt a custom ecommerce solution for shopAAP to not only simplify the purchase path, but also to provide a more personalized user experience and drive member engagement. Plus, the Optimizely’s Commerce Cloud Platform provides an easy-to-use, customizable site for AAP staffers.

Increased Revenue
Increased Sessions
The Difference

Dramatic Increase in Revenue and Site Visitors

American Academy of Pediatrics Website by Adage

Custom Ecommerce

An Adage strategy and design team transformed a complicated, 17-step purchase process involving multiple shopping carts and
platforms into a single unified platform. Now, AAP members and customers enjoy a unified shopping experience for the wide variety of offerings (i.e. printed books, ebooks, journals, subscriptions, courses, events, training, etc.) rather than navigating multiple shopping carts. The reduced the number of clicks required for users to complete any given task has resulted in increased conversions and revenue.


We integrated Optimizely Commerce Cloud with AAP’s AMS, Abilia’s netFORUM, so that members purchases, event registrations, course completions, etc. could be attributed to their member account. The integration also allows us to personalize product recommendations to members based on their demographic info. We also implemented the Optimizely Intelligent Cloud product into shopAAP which uses hundreds of algorithms to provide product recommendations based on user behavior.

Learn more about Optimizely Content Cloud.

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American Academy of Pediatrics Website by Adage
American Academy of Pediatrics Website by Adage


The site recognizes users upon log-in allowing AAP to offer each user a more personalized experience and provide suggested content and products.

Adage specializes in search and personalization techniques to enhance your users digital experiences. Learn more from our recent webinar.

Watch the webinar


Adage built a full-responsive website that allows customers to search AAP’s various resources at any time from any device, ensuring longer engagement and increased conversions.

American Academy of Pediatrics Website by Adage

Site search and personalization.

Learn how these solutions can advance your organization’s purpose.

Find out how the AAOS enhanced user experience and increased non-dues revenue.

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