So much of the association value proposition is connected to content—publications, education, policy positions, news from the field. (ASAE, 2018).
To ensure that content is relevant, timely, meaningful, and well-coordinated across the organization, a comprehensive content strategy is vital.
Forward-thinking associations consider content strategy as planning for the creation, publication, dissemination, and governance of useful, usable content across departments and functional areas according to a recent study by ASAE. Adage will uncover steps you can take in your content strategy journey to better serve your members. This includes the monetization of content to diversify revenue streams.
Molly Lee, Lead UX Designer and Jake Toohey, Sr. Digital Consultant at Adage will be joined by Reggie Smith, Director, Digital Projects at AHIMA took a deep dive into content strategy on October 8th, 2020. As Molly discussed best practices and technical aspects of content strategy, Reggie lends an association executive’s perspective.