Guide

A website is more than just a collection of resources. It’s through an organization’s content that users and search engines can understand who they are, what they do, and what they can offer. Now more than ever, an organization’s online presence is its brand. Content tells the story of the brand. But how does an organization ensure it is telling the best version of its story?

When lacking a universal content strategy, content can’t be used strategically to drive organizational goals. A comprehensive content strategy is vital to ensure that content is relevant, timely, meaningful, and well-coordinated across an organization. Learn how to get started in this Guide. We cover:

1. Why you need a content strategy,
2. What is included in a Content Strategy,
3. When is the right time to address content strategy, and
4.  Where to start when creating a content strategy.