4 Features for a Successful B2B Search Strategy

Search plays a vital role in B2B ecommerce. The better your search functions, the easier it is for customers to find the products they need, and the faster the company makes a sale. But what do you need for an effective search function for B2B websites? Let’s explore four key features every company should implement for a robust search experience. …

Brian HillJune 20, 2023

Development Digital Transformation Industry Insights

Considerations for Implementing a Digital Experience Platform

Companies like Facebook, Apple, Amazon, Netflix, and Google have set an extraordinarily high bar for what consumers expect from digital platforms. We’re accustomed to remarkable, instantly accessible, and seamlessly delivered experiences that would have been considered impossible just a handful of years ago. Businesses now have no choice but to get as close to that standard as possible. With the…

Roy ChomkoMay 10, 2023

Digital Transformation For Marketers Industry Insights

Support Your Staff with Customized CMS Training

Moving to a new content management system (CMS) is exciting. The possibilities are endless. Your team is buzzing with ideas about how you can use the new features and improved interface to achieve your organization's business goals. One way to guarantee your team makes the most of your new CMS is through team training. Without training, teams are prone to…

Jess BensonApril 10, 2023

Digital Transformation Q&Adage

The Chief Digital Officer (CDO) Role in Digital Transformation

We are finishing our series on the 4 key digital transformation roles with the Chief Digital Officer (CDO).

Roy ChomkoSeptember 15, 2021

The Chief Technology Officer is the company's top engineer.

Digital Transformation Q&Adage

The Chief Technology Officer (CTO) Role in Digital Transformation

The CTO plays an important role to ensure your next digital project is a success.

Roy ChomkoJuly 7, 2021

Kodak Film - Digital Transformation - Adage Tech

Digital Transformation Q&Adage

Digital Strategy or Digital Transformation?

What is the difference between digital strategy and digital transformation?

postjoeNovember 13, 2020

The Chief Information Officer Roles in Digital Transformation

Digital Transformation Q&Adage

The Chief Information Officer (CIO) Role in Digital Transformation

The CIO role is critical in making any digital project a success. Learn why.

Roy ChomkoNovember 12, 2020

Digital Transformation Q&Adage

Pivoting Business Models for Digital Transformation

Systems that are fully integrated enable the business model transformation that is required for digital transformations to succeed.

postjoeNovember 4, 2020

Digital Transformation

The Four Roles Required For Digital Transformation Success

In this post, the first, of a 4 part series, I will be discussing the roles required to ensure success with your next digital projects.

Roy ChomkoAugust 19, 2020

Hand holding pen and drawing the outline of user journey

Design Thinking Digital Transformation Q&Adage

The Value of User Journeys for Digital Transformation

User journeys provide a valuable source of information for defining points of friction.

postjoeMay 20, 2020

The phrase Better Days are Coming is endlessly repeated

Associations Digital Transformation

Why the Association Conference and Live Events Matter

Associations rely on live events to drive their business models and revenue streams. Learn how to pivot live events.

postjoeMay 18, 2020

Digital Transformation Q&Adage Strategy

What is Solution Architecture Planning for Digital Transformation?

Digital transformation means establishing technology and digital capabilities that will empower the business to create new digital business models. These digital capabilities are the foundation of solution architecture.

postjoeApril 27, 2020

Digital Transformation Q&Adage

How will Digital Transformation Impact Staff?

Guiding your people through a digital transformation can be done. Learn about the impact of these changes on your staff.

postjoeApril 24, 2020

Digital Transformation Industry Insights

Real Disruption & Real Innovation

Let’s consider the disruptive innovation model and how it may or may not apply to our current shared experience.

postjoeApril 24, 2020

Diverse group of people at a conference meeting

Digital Transformation Q&Adage

What is Audience Understanding?

To effectively lead a digital transformation, it is fundamentally important to understand the makeup and drivers of your audience.

postjoeApril 22, 2020

Associations Digital Transformation Industry Insights Resources

Breaking Down Silos to Better Serve your Members

In under three minutes, Jake Toohey, Senior Digital Consultant will talk about how and where silos are affecting your organization and members. Then offer ways to break those silos down and increase member satisfaction.

Jake TooheySeptember 10, 2019

Design Digital Transformation Resources

The Importance of Story + Experience for Your Brand and Consumers

Technology is ever evolving and with it, audience expectations. Audiences are immersed in great user experiences produced by billion-dollar brands and thus have changed their expectations for all brands. Read how to provide a great consumer experience and authentic brand story to meet your customers evolving expectations.

postjoeApril 16, 2019

Digital Transformation

Project Road Mapping 101

Importance of Road Mapping Road mapping is an important part of any technology initiative from smaller website redesign projects to complex, multi-year projects like digital transformation. In this video, Mike Kovach and Jake Toohey, Senior Digital Consultants at Adage Technologies discuss: What is road mapping The value of road mapping The importance of staying agile Research involved in road mapping…