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Custom Ecommerce & Machine Learning Product Recommendations Yields Dramatic Results for one of the Largest Medical Associations

“Our mission is to improve the health of all children by providing the best resources and materials to our members, health care providers, and parents. ShopAAP is comprehensive, easy to use, and it’s the perfect platform to help us reach these important goals.”

Rob KatchenSenior Vice President of Information Technology, American Academy of Pediatrics
ShopAAP by Adage
The American Academy of Pediatrics (AAP) is a professional membership organization dedicated to the health, safety, and well-being of infants, children, adolescents and young adults. Located just outside Chicago, the AAP provides resources to both professionals and parents through their ecommerce site, shopAAP.

The AAP’s aging shopAAP ecommerce site hindered their ability to provide a quality customer experience. Multiple purchase paths and shopping carts felt fractured, inconsistent, and did not allow for cross-selling, up-selling or personalized content. For AAP staffers, the poor content management system made updating content difficult and time-consuming.

Adage Technologies rebuilt a custom ecommerce solution for ShopAAP to not only simplify the purchase path, but also to provide a more personalized user experience and drive member engagement. Plus, the Episerver Commerce Platform provides an easy-to-use, customizable site for AAP staffers. The redeveloped site has yielded dramatic results including a 20% increase in ecommerce revenue and 100% increase in mobile users.
Girl getting vaccine
Increase in ecommerce revenue
Increase in mobile users
ShopAAP responsive website by Adage

Custom Ecommerce

An Adage strategy and design team transformed a complicated, 17-step purchase process involving multiple shopping carts and platforms into a single unified platform. Now, AAP members and customers enjoy a unified shopping experience for the wide variety of offerings (i.e. printed books, eBooks, journals, subscriptions, courses, events, training, etc.) rather than navigating multiple
shopping carts. The reduced the number of clicks required for users to complete any given task has resulted in increased conversions and revenue.


We integrated Episerver Commerce with AAP’s AMS, Abila’s netFORUM, so that member’s purchases, event registrations, course completions, etc. could be attributed to their member account. The integration also allows us to personalize product recommendations to members based on their demographic info. We also implemented the Episerver Perform product into ShopAAP which uses hundreds of algorithms to provide product recommendations based on user behavior.
ShopAAP responsive website by Adage
ShopAAP responsive website by Adage

Rules-based & AI-driven Personalization

The site recognizes users upon log-in allowing AAP to offer each user a more personalized experience and provide suggested content and products. In addition, AAP leveraged an AI-driven product recommendations engine, resulting in a 10× ROI due to increases in both online sales and operational efficiencies. We specialize in search and personalization techniques to enhance AAP member’s digital experience.


Adage built a fully-responsive website that allows customers to search AAP’s various resources at any time from any device, ensuring longer engagement and increased conversions.
ShopAAP responsive website by Adage

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Check out Adage's digital transformation for the American Academy of Pediatrics.